You may already know that Screama inserts sales and marketing messages into every email that leaves your business. But it does three other very important things.
 

Identify the email addresses of your site visitors

Firstly, it automatically tags each link in your Screama messages with a Link ID that is unique to each email you send. Because of this, when someone clicks through to your website, Screama is not only able to tell you the exact product or service that your prospect is interested in, it can also send you a real-time email alert with the respondent's email address.

Armed with this information, your sales team can make contact immediately and ensure that their follow-up is absolutely relevant to your customer’s interests.

Cost-effective targeted marketing

Secondly, Screama allows you to group messages into Campaigns and then target Campaigns at different groups of people such as customers, prospects or leads. You create the Screamas and then let the system decide which Screama to insert based upon the control settings you apply, the recipient’s email address and the target group they are in.

Departmental control

You also control where in your emails the Screamas are inserted and how often. And, you can even run Campaigns that are restricted to an internal department. That way you can ensure that the messages in your Campaigns are aligned with the needs of the business community with which the department communicates.

Once your Screama administrator has setup your campaigns, it all happens automatically and transparently; for your staff and Screama users, it’s business as usual.

Click here to apply for a trial account or contact us for more information.